He was a salutatorian of the Pakistan School of Fashion Design (class of 2000). Yasin is partnered with the La Chambre Syndicale De La Couture Parisienne in France. He holds a distinctions degree in couture, serves on the governing body and the official advisory group of the design foundation he graduated from.
HSY is the largest & most respected designer-wear brand in Pakistan. Since 2000, it has developed a unique style of its own, reflecting the ancient traditions of Eastern craftsmanship in a contemporary manner.
Mr. HSY’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism.
Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously, rich cultural aesthetic.
Since the company was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas.
HSY is best known for combining contemporary silhouettes with the traditional techniques of ancient era. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences.
Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine.
This traditional lengha features 14 panels with heavy antique gold work and hand block print done on tissue.
The flared front-open organza gown is paired with a pure French chiffon dupatta embellished with oxidised gold dabka. It incorporates hand cut metal sequins and exquisite Aarri work.
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